Big Data is a very attractive customer recognition tool for companies. If you want to reveal the behavior of your customers, you need to have big data and handle it if you want to guess the next step or decide where you need to spend your advertising spending.

There is something to be forgotten in every environment that is mentioned in an appetite form from the big datum. We are not data scientists or analysts. For our companies, we need to be able to process and use the data that we collect continuously in daily life. At this point, the big picture is logging small data.

Small data is data that can be enriched over time, obtained from easily accessible, understandable, action-oriented, large data or local sources for everyday tasks.

The collection, processing and analysis of Big Data takes a long time. Also, most of the collected data are not used as personalized by marketers and strategists. In addition to high budgets that are caused by the server costs of storing Big Data.

Small data is actually everywhere. Let's consider social networks and mobile development as well as the change and development of customers' needs. Most social networks are flooded with small data and there is a high impact on what they see in social networks in purchasing decisions. When we review at a personal level, each new check-in will have a look at every new Google search, has created a private signature about us. Our digital footprints are in the hands of companies that work with both social networks and networks.

Small data forms the center of next generation CRM. We are talking about a new era in which you can easily obtain the segmentation of your customers, the areas of activity and strengths, and even the knowledge of your competitors' customers. In creating rich customer profiles, we create "small data" touchstone. Personalized proposals, recording customer experiences and later availability in the next generation of CRM solutions are a new factor that can deeply affect customers' shopping habits.

Return of Investment (ROI) is a method of calculation that companies use to study the state of their investments. However, there is a reason for calculating the ROI. Your investment is not wasted. This investment can sometimes be a budget investment in a campaign, and sometimes it can be a potential customer time investment. While you have limited resources as a company, you will of course make more sales and you will show more interest to your customers. Here is the essence of the small data philosophy.

The technology used by the customers will offer more features, especially with wearable technology, especially when small pieces of data are becoming more and more meaningful. There is virtually no end to the offer that you can offer exclusively to all your online network, your data on your mobile phone, and the companies that can learn your GPS location from your watch at your arm. Simple methods are always more successful. Small data, which means that the sales rate on the way to the market with the personal user's data is much higher than Big Dat.

One of the biggest differences between Small data and Big Datan is that Big Datan also includes raw data. This prevents fast data filtering. Small data stored in the database that can be easily accessed and processed is a fast and effective solution that does not require large investments.

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