Dear Unemployed, Why Are You Unemployed, Explaining

I have been in business negotiations for about 6 years, occasionally on behalf of my clients, I have occasionally been interviewing hundreds of HR and consultants. I saw many common points of candidates who are not recruited. Critics of HR HR @intern I will try to explain why the candidates are not hired.

First of all, candidates insist on not thinking like representatives of the company they apply to. What does the official who opens a business affair want? If possible, do not drown among hundreds of applicants, call 7-8 candidates and get the most suitable job. That's why has recently started not to be preferred. I never forget, we opened a social media specialist at the There were 324 applications, I sat down and removed statistics. Only 14 of the applicants had previously worked in a place on social media. As you can imagine, there was also an experience criterion in the city. I called a truck driver who applied. I really wondered about motivation, why did he bother and apply? The answer was festive to the houses. "What if we get it?" Abdul, what do we do? Is it really the only goal to get a job? Or can you do the job? Haydi say you were invited to a post-employment interview with an irrelevant resume. What are you planning to answer the question asked? Employers are not hiring a new employee because their companies look crowded. If you do business, you get the contribution to the company. (My answer) You can not get the job by showing your superior communication skills during the job interview. If you do not have the training / experience related to the field you are applying to and someone is hiring you, then be frightened. Your employer is arrogant. and so on. After getting disappointed in the sites, I began to collect lots of CVs from my own circles and social networks. I would like to touch on the reasons for the elimination of CVs.

Long Preface

Yes, I do not even read it, even if I know that writing a biography, talking about your goals, something good, but only a 5 page essay on a 6-page CV is the world's most talented candidate.

Reaction to see a 5-page story

The Fastest Ease of E-mail: Konusuz E-Mail

If you know of other sectors, and you're sending CVs for a communications-oriented sector like digital marketing, send mail toyou have to know. Who knows who will write mails to a customer tomorrow who does not know how to write more? No employer will enter this risk.

You're welcome?

Okay, no one expects you to say goodbye but ultimately a formal language is used in business applications. Ultimately, the first dam is where first communication is provided. You can not ask, you are happy to help, I do not know what kind of thank you or something, but please write the letter from the top of the alta.

Mail Bomber

You might want to attract your employer's attention, it's a good idea. But when you send the guy to your CV 3 times a day, I really am very sincere, your name is badly carved into memory.

Word of mine PDF?

Sending a CV is an official application. For both the structural and morphological shifts, as well as some of the work is sent as raconundan CVs .pdf. I think I am the first person to leave the CV in the Word file.

Certificates and Events

It will be bad news for many students, but it does not mean anything to the employer that you have joined Crystal Apple or the Golden Spider as a listener. These are not the kind of information to be written in the trainings I attend. On the other hand, there is a detail on the 3 free speeches, with one page from the participation certificates, which is not included in the free university events that 3-4 speakers attended and advertised their own business. If you have a certificate for the field you are actually applying to, you will score minus points instead of drawing attention to the fact that if you are in training, you will, of course, write but look crowded.

Fly in References

When you write the county chief of a french party, you are likely to be hired by the political conjuncture by 50%. On the other hand, the Prime Minister also saw the reference to these eyes. What am I supposed to do, call the guy and ask you? On the other hand, when you write 9 references, it does not show you strong, on the contrary it shows you think you are writing and looking for a crowd.

Explode in References

The digital marketing industry is really small. Every day everybody started to come to me as if everyone knows everybody. A CV came, I appreciate, I called to see. I was positive about the interview, I did not pay attention to the references. I have a look, 3 references. Two of them are very close friends. He said in turn, "Haydar did not hire that man, he was sinking us," said the other, "I could not make two grams of work for months, do not get involved." Either my brother, you never thought before you wrote these guys, you did not weigh them.

File name

It may seem like a really small detail but you get a bit confused when your CV file comes up with the name "Name Last Name X Company to be added .docx". file with name-surname-ozgecmis.pdf.

Career Site CVs

This may be normal for other sectors, but "generally" more creative, more specific people are sought in marketing. Instead of resorting to a CV you have taken from, you can send your own design to make it really more appealing.


If there is a good phrase on the job posting, do not apply if you are not really English. Both sides are wasting time in vain.

  • Mr. Peki X, how are you English, we are a company that sells products to the globe, do you have problems in communication with customers?

  • I can understand but can not speak.

  • Can you write?

  • Google Trans ..

  • Well, take it easy.

You should look into the company's location before applying

I called a job interviewer for someone who did not write a contact address in the CV. Our place is Kurtköy. An hour before the job call, the phone rang, "I did not look adrese, I live in Esenyurt." If you are good, you have been added to the black list.


Yes, I know, I need CVs without photographs abroad, I do not say anything about not being a photograph, but for God's sake, do you put a photo of CV with a cigarette in your mouth? I'm having a hard time not putting up a screenshot here!


How can someone who does not care about your CV pay attention to it? Do you believe those eyes who wrote the wrong part of the chapter, who wrote Adworlds know very well, Egzel?


If you are a social media specialist, an SEO expert or something, you should not write an accountant if your position is a digital marketing specialist. Okay, I'm a civil aviation graduate, but is not it a shame if I write this on the title line in my CV?


One of the most common complaints I have in candidates; they just come to the job interview to get a job. There is no lie to tell until they get hired. Why do you want to enter a job that you can not be happy with, can not adapt? After three months you will either resign or you will be fired, why are you wearing these?

  • X Mom, what are you waiting for where you want to work? What would happen if you were happy?

  • I am happy to lead a team of 8-9 people.

  • Only one person will work here depending on the marketing.

  • Oh, is it? I am very glad, a place I really like. I can show myself more easily.

  • ?????


This is where the lie is told the most. Heads can sometimes be very confusing in this regard. I recently posted an internship. It was not a shame not to pay the internship, but we thought we were salaried. Someone has communicated, called, seeing.

  • Well, everything is so beautiful, what are you expecting to pay for your internship?

  • 3500TL

  • I did not ask your career goal 5 years later, Mr. X.

If we leave all this on the edge, the type of candidate I am most annoying, it is not just me, it is the type of candidate that all the employers I see are the hardest.

  • Welcome, what are you in?

  • I can get tea, how much was the salary?

  • Lan stop! We can not even tell what it is.

The hani sector was small, I had a very good example the other day. The job interview is ongoing, everything is great, it's alright. The issue came naturally.

  • I used to get £ 5500 where I worked. I'm going to demand a little higher.

  • Okay, okay, we will evaluate and make a return.

  • Abi X had a job interview with us, how much salary were you getting?

  • He was getting $ 1800, brother, why?

  • E hoo, brother!

Instagram Lovers

Either I am very old, another generation or someone is mocking me badly. Is Instagram DM sent from my brother, brother? No, he's finally heart beat.

I say this with all my sincerity. It's really easy to get into a job. They've been looking for dozens of people around for months. But it is important to remember that it is a serious cost for a company to hire someone, and every company wants to minimize this cost risk to a minimum. Applicants who have just been hired to send you to send only CVs, they will not make you a business owner. A friend of mine sent a sentence like this: "I am counting today, I have applied to 48 different places, I will definitely go to one." DO NOT ENTER! Job advertisements are not published for lotto.

10 Customer Types You Should Never Work With

Working hard to work

In this case, the assertion is great! I will give you the secrets of a peaceful and happy business life. Correct customer choice. I will tell the clients who should not be selected or not to work in a few places. If you take these types of customers out of your life, you are the happiest agency / freelance owner in the world. I have been here for 14 years as a working person in this sector.

Every article must have a claim. I think he should put something in the middle. This article is actually a case study for me. In this case study, my KPI was happy. I reach the target, I am happy. I love my customers, they love me too. I love doing my job. The only reason for this is that I have prepared this list of 10 rules. I realized that I was happy when I was not working with these contradictory customers. I would like to share this list with you as well.

Whatsapp Addictions

These customers were manufactured in collaboration with Whatsapp. They are the type I do not know what to do before I get to him. They maintain all their communications with you from Whatsapp. You can never use e-mail. If it is, talk to the phone (which is worse), you will have to negotiate the business plan over the phone, and you will have to send the business plan by e-mail. All kinds of images of this type are also sent via Whatsapp. You need a high resolution visual, you will send it to the press, visual is visual from Whatsapp.

  • Client Bey, what you send from Whatsapp is low in resolution, so will you send it via visual mail?

  • Mr. Agency, if you are very important you can take whatsapp and mail it to yourself.

Both ignorant and nonsense. God do not give to the enemy. They also have photo assignees from the activity area. For instant sharing on social media. In the middle of all your work, the phone starts to sing, can not silence. Have you opened Whatsapp 184 photos? The same shot was shot 14 times. The number of photos you will share is 1. Then you will find yourself removing hundreds of photos from the phone every day.

Project Management Tool

This type of customer does not leave any order in you. I absolutely use a project management software with every client. Who is Trello, who is Wunderlist. I add the whole work list to it, followed by the deadlines. The next day I write down what the Deadline is doing properly, a mail comes in.

  • Agency, what was the job of adding codes?

  • I've added the latest status to Mr. Trello.

  • I can not use it. You can write it again in the summer and give me what you write.

I will know if you are working with a Laleli tradesman. Man is making a graduate degree or something, I do not know what I am a corporate enterprise. How can you not use it? It's good again, it's bad!


I expect a very important statement about the progress of the business from the client. Mail is coming, I am opening and seeing, NO SUBJECT! Friend, how will I find this data after 3 months? I can not find it, after 3 months I am writing a customer, where is the fate given, but I could not find it.

  • Mr. Agency, how can you not find it? I sent you!

  • Customer, do not look up, do you find and forward?

  • .......... (After 30 minutes) I could not find it either. My rewriting is the best. (It came again without a word)

It's even worse than e-mail senders. Those who write irrelevant.

  • Customer Mr. is the last month's Analytics report.

  • What's happened to our roll-ups, Mr. Agents Health Agency?

  • Your hand was blind, Mr. Customer, would not we follow it from there if you wrote a separate mail? (He provided)

Slave Traders

90% of them will also join the group of Whatsapp Dependents at the same time. Night 02.34 - Mecra: Whatsapp

  • Mr. Agency, there is a marking error in the text of the content we share 4 days ago on Facebook.

  • Customer, tell the truth, did not you sleep?

  • Either do not look at it, yeah. What will that text be?

  • Valla grabbed me, we will see tomorrow.

These customers think of the agency as "running" their minds. Imagine that they follow your business and report every development on the fly, whether the agency. You will not believe but I have lived; My meeting with the customer is over, I passed by the house. The phone was notified when I got home. I opened it, in the mail it was just like this; "What was the work we talked about in the meeting? Did you do it? "Yuh now!

Synergetic Meraklar

These customers always want to work together. He's paying for an agency, he's 7/24 now. Come on, let's look at it together and start with an innocent offer like everything. Let's take a seat, let's start with design / summer / code. You can not do the job of telling the customer why you did what you did and how you did it. Either you or your hand is heavy, the day you will close with a bit. However, 10 minutes of work. This topic certainly evolves towards the conversation, but certainly the log is a click to the right.

Good People Who Know You

You know better than me, why are you working with me? I do know I actually do not have time, because of that. (Do not believe) This memorial is an unforgettable moment when I live. I believe that the client really knows the job well and I take care. I have an e-commerce site and do standard A / B testing. The whole system is built on Google Optimize to make measurements by showing different variations on different pages. I sat down one morning and stopped at the elm coffee and said I should open Analytics to see if there was any movement at night. It's just that the "Dad no batteries" scene has been revived. There is no overnight data in Analytics. I just opened the site, the site works. I checked the codes, no code. No Google Tag Manager complex! I called the software engineer, and the software engineer does not know. Something has happened on the site and I do not know as responsible for what happened. Now what will I say to the customer, the huge half-day of the huge e-commerce site is missing! I tried to tell you a lot about Utana so I do not have any information. The man did not say, "heee site opened differently, uninstaller code, teg maneçırmıyor what it is". I have a saying that the pouring of boiling waters from the bottom of the hani is spoiling, or bring me a burned cream, I cry!


Because of their ambiguity, companies have not been able to go two steps. All the customers who have entered the sector together with him have flew, and they are still counting. When you say this, they say, "If I give my skin, everybody will go fast." In a web project, the master page's draft designs were prepared, the customer went. The customer also wanted a few more variations with the most natural right. The interesting thing about this is; I heard the same sentences again when 8 months passed. A few more variations for the home page. Did your brother have a variation that you have not seen for 8 months? We will not send rockets to the sky, but we will have a home page above. No line data on customer habits, no A / B test results, what do you like or do not like? (At the end of 3 years the project rafa was removed, it did not finish the main page)


I could not find another name for this type. It's really tempting. It is only necessary for them to write a text about their companies. You want to be a client.

  • Customer, we need an average of 500 words, you know this information, you write it, it is better that we do not rewrite it over us.

  • Of course. We write now. It's you tomorrow.

(After 24 days)

  • Customer, I think the text you sent is missing, there are only 2 lines.

  • Is not it enough? Here's something from him.

Koyup Koyup Alanlar

The most festive type of customers is the type of customer. Soros has a lot to learn from them! In the third month of your life in the industry, we are talking to a client.

  • I invest 3000TL this month to digital marketing. At the end of the month, it should turn to $ 21,000.

  • Customer, why is $ 21,000?

  • I read that digital marketing would win 7 times.

  • Where are you reading?

  • Either you forgot, bring me $ 21,000, the money I will give you. You increase it by 7 times, and we pay you, of course.

  • Customer, if this is going to be like this, what do you say you left this job and your sector is an entrepreneur? (In fact, what you want to say: who is your client, your client?)

Greater Customer than Needed

The brands these customers represent are really big. Even the daily schedules are six times more than your annual salary. They are global. Probably the brand manager who will be in contact with you is also graduated from college, then graduated from university and then mastered abroad abroad. However, there are a few common points that I have been working on to brands that I have worked on so far, including the Fortune 500, which is why they do not understand it digitally. Generally the packaging is gorgeous, but these brand managers are illicit to business people. I never forget, 6 years ago, a customer who tried to tell us that we could not play .gif on Facebook for 4 days.

If this type of customer is not your actual contact person, you will find yourself in an institutional corrupt communication. You are asked to make a ton of compassion to show yourself more sweet. If you can not prove yourself well, you are asked to do all your business free of charge despite the tonnal budget on hand. You will have to acknowledge the total turnover is too high. You looked at the fact that you can not focus on your actual business by dealing with things that are not in your job description. Your whole team is out of control and exhausted. If there is a little bit of talk, you do not end up talking about it in the top curtain, and you really feel like you are the dog of money. Because you are transformed into an agency that does its own work, the work of other agencies, and unnecessary work. I think the event will be clearly understood if I transfer social media consultancy and dialogue with a global customer who has a very nice monthly bill on euro.

  • Mr. Aj, our country director will present a presentation at a university. Are you ready to present?

  • Customer, we are making our social media, we do not know what you are going to do in your presentation, how will it be?

  • You will be able to submit the subject headings to you within the day, and submit it to this address.

  • But our job definition?

  • I said until the evening.

Just because you know that the salary of a 6-7 employee is paid for the amount of money you have just cut a customer, you can not hear your voice but try to feel this heavy dialogue. What you are getting is not really high profitability but just losing your reputation for unhappiness and business.

Here is the Word of Mouth: 

I put all these customer types in the bottom line and analyzed them. What they have in common. Two different sides appeared. With all of them, I worked with an amount below its value. So as we gave little money, the respect was diminished. Again, I made a compromise to get the customer out. Concessions have taken respect. Above all, they stop respecting the work you do. So do not break the price just to get the customer, do not offer any services other than the service you are selling. Protect your gentlemen 's distance with your customers, make no excuses and do not lose respect. Everything will be fine as long as you agree with the deadlines you have decided together.

This type of customer earns you money this month, but you will lose your money in the next few months. You will spend all your energy on these customers while you can get new customers with energy. You both hate your job and you can not make money. For sustainable growth, work only with customers that you work in harmony with, respect for and respect for your business. The rest is just a waste of time. It's all important, the majority of the work we do is creative. You must be happy to be able to protect your creative outlook. No matter how much money your client will receive from your hand, do not work.

What should be considered when establishing a company?

Growing up and standing for entrepreneurs and SMEs is always the most important issue. With the continuous increase in enterprise news, we have become aware of each new initiative as it examines and keeps an eye on our attempts to follow. When every new company is closed, we have also observed that some of the entrepreneurs in the sector have lost some of their hopes. However, there were common points for all these entrenched SMEs and enterprises. Although Entrepreneurship and Business Building courses are spreading KOSGEB trainings, the mistakes made by many entrepreneurs and managers are very similar to each other. We have compiled these errors for you. Continue reading

Why does the Human Resources Department always make bad choices?

The marketing sector has changed a lot in the last 5 years. Perhaps the signals were changed during the first days of the internet, but many brands did not see these signals and came to see them. As the sector changes, people who do not appear "adequate" by human resource professionals are successful, and "adequate" professionals they employ are usually trained with theoretical knowledge, making it difficult in practice and leading their companies to failures and even crises. Continue reading

What helped you in the last year? What were my goals?

Birthdays are perfect for making accounting for the last year. The last year's to-do list mix up and make as much as I can with whatever I plan to do.

In the last year;

  • I published 75 articles about digital marketing. These articles can be found on my personal blog, on my partner, on, in, in SMK Magazine, in Social Media Club, in Promoqube Blog, in Turkcell Blog, published.
  • I have managed 15 different small projects. The most memorable of these projects was the project for WeChat, which reached 290M timeline delivery at the end of the work.
  • I started 84 hours in digital media training in Bilge Adam.
  • The reports about newspapers and TV's status in social media have been published in 26 different news sites. One of the most interesting of the posted news is the bad results of the National Channel publishing It was. All other reflections Press page.
  • I had the chance to interview 6 different sites and get a national channel. However, while doing the accounting for the year, I write in this article minus myself.

Continue reading