Social Strategies for 2014

Social Strategies for 20142

Sayfa/Page: 16
Yayıncı/Publisher: Google Wildfire – AdAge

  • Marketers’ main concern
  • Marketing across social networks
  • Integrating social into digital
  • Measuring success
  • Turning to technology
  • Management and staffing
  • Moving forward: Budgeting
  • 6 best practices for 2014
  • Conclusions

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How Social Media Changing is the Traditional Propaganda

Propaganda is a form of communication aimed towards influencing the attitude of the community toward some cause or position by presenting only one side of an argument. Propaganda statements may be partly false and partly true. Propaganda is usually repeated and dispersed over a wide variety of media in order to create the chosen result in audience attitudes.

Propaganda 2.0 means web 2.0 tools integrated with the traditional state propaganda. In this case all governments, parties or NGOs can steer society. Implementation of the traditional state propaganda is quite expensive and complicated process. Cinema movies, theaters, newspapers, TV programs etc. but with Propaganda 2.0, just tweet about it. Your tweets can be the main subject newspapers, TV programs even cinema movies. Continue reading