Names such as social media, new media, digital media have always been mixed up with people who do not know about it. Sometimes I refer to a news site in social media and sometimes to Twitter. However, now we have come to the point that these concepts will be completely disintegrated in the short term and that they will be gathered under a single roof in the long walks.
Hurriyet, one of Turkey's most established news outlets has become a new social network. In fact, if you do not have a social network like Facebook or Twitter, you will continue to see it as part of digital media. But the new media system has changed abroad and has evolved since we could not get used to it. We've added innovations to what we call new. Freedom was the first news website trying to keep up with these innovations in Turkey.
We could not expect the news sites to become personalized in this period of personalization. Now readers do not want to waste time on websites that are full of news that do not capture their information. Because the content that users want to reach is now everywhere. The most hit area is that we are the ones that deliver the content to the reader in the fastest and easiest way. Let's take a reader who never reads magazine news. Hundreds of magazine stories will come out when you visit the news sites one by one in the morning as to what is happening in the world. Upon realizing this, the news site managers gradually began to filter their contents in a special way.
In the digital world, cookies were first used for advertising. But now they are being used to give readers the best news. But the abilities of the cookies are also one. News sites receive individual member registration and provide extra content with comments and blog posts as well as collecting membership data. They get the readers back to their sites with the data they get.
The new trend in the new media format will now be to provide exclusive content for every user. Because an average news site publishes more than 1000 news a day. But only 20 of these stories are really being read. No other news interface is in the forefront. For this reason, news sites use up to 350 cm of main pages, and they use 4-5 different sliders on a single main page, but they realize that it is not just to publish hundreds of newsletters in front of the reader of the actual event, but to publish news that only he can take care of. However, the techniques currently used are quite inadequate. Probably the first few sites out there will be very difficult or will give up, but in the next completely personalized content. Facebook noticed that three years ago and entered the EdgeRank algorithm. As the number of members is still increasing, we can easily get the result that is successful in this way.
As we will see in the very near future Turkey, news sites, members will go to the slowly gathering way. They will begin to analyze all the movements of their members on their site, the news they read, the entrance times to the site, the pictures they look at, the topics they are interested in on a per person basis. As a result of these analyzes, content that is entirely readers' interest will be included in the main page for each user. When it comes to personalized news, I suggest 70-80 different categories and choose the ones you love from them, not to show you the news about it. The same news will be presented to the other reader in a completely different title as well as on the same site, while a title that is really loved by that reader and a visual that is interesting to her will be used.
Do not see this experience as so distant from your news sites. The music we listen to can be presented to us privately with Spotify or Deezer, or Facebook can show each other our interactions based on our interaction with each of our friends. The personalization of news sites is not too far. Now it is a future that seems to come with this comfort. It is necessary to talk about the future in the future, which is not yet fully developed yet. There are 3 major social networks around the world. Facebook, Twitter and Google+. These three networks produce hundreds of millions of unique content every day. These three sites can not be traced to either the number of content nor the number of visitors to enter into any news site. So what if these three networks look at the vines of digital news sites?
Facebook Stories was actually the first stone of the original new media arrangement. The other stones will be sitting down and the future of journalism will change. Now I want to present a table to you. Let's say you're the owner of one of Turkey's most popular newspapers. Despite your investment of millions of dollars, you still have to share your news on Facebook to get people to come to your site, or you should have taken a title called X-Men new movie full and you should have taken the reader from Google.
Let's continue to think after we put ourselves in place of that boss. What would you do once you have clearly stated that Facebook page owners can advertise on their pages and earn revenue from it? A new medium would have been created where you can present your content to users who are already being made to your site, a community of readers, and who really follow you specifically. Facebook really works on this system. Although we are still trying to fill in the gaps in the pages to be able to receive ads, the distant future will actually be made up of tens of thousands of web sites embedded in just a few different websites. We will witness the unstoppable growth of digital giants and the collapse of great media giants in a while.
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