Since activating Facebook EdgeRank Algorithm, there has been a very high level of interaction loss in the posts shared by the pages. We can say that the total number of acclaims on the page has almost no effect. This ad-free rate of between 1% and 5% caused many brands to turn to ads. However, in order to advertise each post or to send the advertised posts to more people, each page needs to prepare its posts according to the spirit of Facebook. With very little touches, these rates can be increased, and high interactivity can be achieved even with no advertisement.
The complaints of many brands are that the hits from Facebook have dropped too much. People are no longer clicking on links in Photo Posts. If you do not click on the links and there is not any interaction, Facebook shows this to a much lesser number of users. To avoid this, links shared on Facebook must be shared in Link Posts format. Link can be uploaded as an attachment to the posts that are shared in the form of posts, so they will go directly to the link when the user clicks on the image. In this way, the user is able to see and click the link, as well as visual communication.
There are a few small details that we need to keep in mind while adding links that we have prepared to preview the link in our posts. Adding an explicit call-to-action text in the added image and using a fresh visual always increases clicks. Since Facebook users are accustomed to reading texts that are written more visually than shared texts, the visuals take more attention.
One of the most frequently used methods to get more hits is Click-Bait. Thanks to this method we have all met with news sites. In order to read the real news that much detail is not given in the share text, it is common to use the Click-Bait method to indicate that the link should be clicked. To give an example, click on "For more details, click on the details" -> texts are 80% more traffic than Facebook. However, this feature greatly affects brand perception when used hunharca negatively. The only thing that is more important than traffic is the confidence that the customers hear about you. Without actually killing this sentiment, the trust of the customers will not die when the links that are worth to read and review are shared.
When the Click-Bait method is used to deceive users, the time spent on the site begins to fall quickly. This decline may leave the place after a while. Although the number of sites deceiving users with the Click-Bait method is high, the users are also becoming conscious and forgetting these sites. Due to the fact that publishers who use the Click-Bait method often resort to deception, users who come to your site due to the measures they take on Facebook may be able to severely reduce the visibility of their content if they do not spend more than 30 seconds.
If you do not deceive your users with the Click-Bait method, there is a different opportunity. If you remove the commented parts from your site, users will either post or share them with you to comment on your content. In both ways, the feedback that you actually receive has become much more valuable.