Will we surrender to Digital Perception Operations in the Digital World?

These are very popular words perception management. Almost all the news channels, all the political publishing news sites, journalists, are going to be a perception management in the language of all. What is perception management in reality, how is it done? How can we manage perception when our mark comes to a crisis?

First of all we have to talk about the current situation of traditional media and social media. Why do we like to share lies? I talked about how fast news spreads on social networks and traditional media. When we hear news lying on the social media, we all agree, but there are a lot of people who think that the work is less in the traditional media.

Whether it is from muftünun type or when a similar news is served, this eagle is published.

As you can imagine, according to the news, it was reported hundreds of thousands times more that the indictment was a lie. Almost none of those who see the allegation know nothing about denying it. The interesting story is: An Iranian news agency is reporting news. (Iran-Saudi Arabia contention) This news sees first Hurriyet in Turkey. Three minutes after we saw him, he took it. You can not see right now. Until they lift the news of Hurriyet hundreds of news sites are using. Fun is also a matter of viralization soon.

In fact, this news was one of Iran's attempts to dispute Saudi Arabia in religious matters. It was a typical perception management work. There is no need for serious material, secondary verification for such news anymore. Sometimes you can even have a tweet. Kanal D, a source of a tweet to the allegation that Cem Garipoğlu escaped to Iraq, carried the news to the main news bulletin. You can also see the screen display in the following presentation.

Digital Perception Management V2 from Haydar Özkömürcü

I will now talk about one of the most well-known perception management studies for branding. Danone. Everything started with an ecstasy entry. While there were no social networks yet, it was a series of lies spread by mail, and Danone was completely under. The ecstasy entrysi actually received content from a German forum. It was a research based on a research done by a professor. Actually, there was such a professor, but he did not do any research. According to the survey, the French people, particularly Turkish children, were particularly bad about Danone products so that they could experience mental retardation. At that time, with the increase of French opposition, every person who saw this message forwarded the mail, no matter how many e-mails. Many parents still remember this news and do not take Danone for their child.

I think they say they are doing a very successful crisis management, but today it seems to be a disaster. When the message was first published, "How reliable can a message on the Internet be?" Never minded from the point of view, a year long ignored. People have believed that the event is growing (I think it is a very wrong choice).

Of course, they did not stay with that and they invited thousands of mothers to the factories. But there was something they had missed. The mothers who forwarded the mail to their hundreds of friends had gone to the factory and sent their mail to anyone who had not seen a nuisance. Perhaps they had forgotten the first rule of crisis management. You have to respond on the crusade platform. The most effective way to solve this crisis was to respond by creating a similar mail chain. But they could not do it.

It is also clear that state institutions are subject to similar operations, nothing we see they do not. Two freshest examples: Religious and Tübitak.

Just think, there's only one human being this image does not see in Turkey? Did Tübitak have a single explanation about the issue? An official explanation was made, it is a fictitious product, but what I want to ask is: how many people have seen this statement? Any explanation that no one sees is an explanation? At the end of the day, millions actually have the following: "TUBITAK has spent time and money for the project to convert the imperial pastor to the imam."

Professionals are setting up teams for these operations. These are the kind of studies that I often encounter both in the brand world and in the political world. Sometimes it seems like a fancy product if people really are dealing with them, but that's a fact. There are organizations that really finance similar studies. Especially in the field of everyday politics, I get really sick work and get offers, I see and hear. I will not go into this area again without mentioning, confirmation of the institutionalization of structuring such as google, proliferation is very important for the process. We are headed for a world where we are surprised to believe in the media in serious mania, and the outcome of this process is not good. The end of a platform where only false news is produced, spread, and people are deceived is likely to censor and restrict.

It is a general call to be able to protect our freedoms in social networks and to follow the media freely. Please share your false news stories, whoever you are defending, whoever you are. The ecosystem must be able to solve this lie on its own. Otherwise, the days when we will wait for a state official to approve our content before sharing something like in China are coming close.

It is almost meaningless to rely on the legal sanctions of events. This is often a system where we can not figure out the source and who is doing it. Even if dissolved, I did not find a legal practice in the examples I've seen so far. Those who do find a way in some way.

your institution New Media Training Would you like to learn about the threats and opportunities in the new media?

Why do we like to share lies?

False news

Do you fear that lying news, disinformation or media manipulation can spread so easily, slowly poisoning society without any control?

About the subject new media trainingsAs MDE often can be solved with education, I talk about people need to pay more attention to the news they see. Below is a summary presentation of my new media trainings;

Digital Perception Management V2 from Haydar Özkömürcü

But in the past week we saw a new share and my perspective on manipulations changed completely.

Note: Although we do not want to talk about political content in such trainings, disinformation is most often carried out in political matters. I do not want more brands to be shared in disinformation in the commercial world, so I will enter politics for some reason. I will share samples with every opinion as much as possible. 

Know those who know the page, a page with Atatürkist views Takunya. The Facebook page has been closed dozens of times, but there are still 500,000 followers. Why am I so surprised by this posting? One of the things that surprised me the most was that this post was my history teacher in high school. A teacher who teaches the history of Revolutionary History does not know which facts;

  • Saudi Arabia was founded in 1932. Let's just say that he may not know. It's not something to keep in mind.
  • the Telegraph hand writing It can not be sent. How do you send a signature and a handwritten message in a message that is only short and long in a piece of content you send with Morse code? Let's say that the telegraph's working ration is called the Z generation, how does the X generation know?
  • We have 19 May 1919 as the beginning of the War of Independence, but no Erzurum or Sivas conventions have been realized, there is no official "War of Independence" name in the middle, how do you say this name? Let's say I did not have the bond between you, you came to the empty space.
  • Surname law was enacted in 1934! How can a person who does not know that Atatürk will not be named in 1919? How can the text question when you read it?

Let's not be limited to my instructor who teaches the History of Revolution. In primary school, these are the lessons we all have seen in high school and college. Either at least you should be able to think about when your surname was given to Atatürk. I am talking about the person who thinks such a kind of text or file can be found in the Presidential Private Archives

But I think the problem is not in education. I do not want to hurt our education system so much. I've gone with students, history knows how to teach!

Boredom is not in our lack of information, but in our habit of questioning distress. In the face of a nation that has not been very much questioned, something like social media has emerged, people who used to be journalists, questioned more about TV news. (I exclude the TRT period.) Everyone is turned into a news source.

The user does not get the anchormen he has never seen in his life. The news is that he is very trustworthy, from his primary school teacher, his colleague. One is wrong once and the others are going after him. Or we can not just explain that this post has only received 6,000 shares in this page. What is it that makes us share this content when we are not the first to share content here?

We are categorizing the pages of social networks in our minds just as we did to humans. These are my opposing views, these are the pages from my view. For that reason, when you think that a page has a contrary opinion and a page shares a content, we may be questioning that content, and our eyes are blinded to the page on our side. Our own opinion we love we want to share it more and see more people. Because the more people share our views, the more equitable it will be.

If I need to give an example from different sections;

We can find hundreds of similar examples. I think the main problem here is that society is not ignorant. It's not that a certain section of society is ignorant. We have a training system You're gonna call you We are living this tightness because we are educated.

False news in our heavenly we trust the source when it is shared and we believe more comfortably. The inquiry is overturned. We are firmly tied to false reports. I saw a few people in the letter of the King of Saud know that they were learning new media and sharing the content. Work is not just about raising awareness. This is the spirit of social media. We share false news stories because we like it more often than we do. It's just like the third-page news of the papers. Why do you think journalists are publishing so many reports of violence? Because people love. People like to read bad things, love to share exaggerated things. People will ask that you ask them to indicate that they do not want to see news of violence in the newspapers. However, the most clicks are received by these news, the longest stay rates are seen in these news. People love chaos.

There is a similar situation in lying news. If the content is in the interest of the side of his opinion he is trying to spread it immediately without looking at his source. Another factor is trying to be popular. Lie news usually brings a lot of noise. Sharing a story brings a lot of interaction. That's the deal dependent It is quite normal for the spread of these reports in a society that has been established.

I always gave examples from others. I'm like the people I'm talking about. My example is quite fun. How did you kill Nihat Hatipoğlu? As a matter of fact, this sentence will be read more often because of the reasons I have mentioned as a title. You can remember that on Facebook you can find 1 million people who used to love Allah. I saw the news that Nihat Hatipoğlu had died in a page like him. The only thing I see is a link posttu. It was reported that he had a traffic accident in front of the news. Hundreds of head health comments came in. After seeing all the comments, I left the suspicion on the verdict of the news. Twitter, I did not find the results. Oh, super, I said I'd hear it first.

Immediately after the Tweeti hit I got a great interaction. The questions began to come along with the interaction. Even if I do not make a healthy return to those who ask the source, I am satisfied. Do not forget to mention, the year 2010. A TV host who has already escaped from FETO has reached out to me and learned that he is in the hope and lynched me. I think I deserved it. Later I found the content I saw on Facebook, clicked on the link and saw that I had to update my Flash Player to read the rest of the story. Hackers are publishing remarkable news, allowing more people to download the virus they have made via the news, and those who have downloaded the virus automatically share the news. This situation reveals how hungry the human being is to receive the only passion in social media.

Why do we have so much to love? Your essence is actually personal satisfaction. However, the desire to prove oneself is what gives rise to personal satisfaction. Every new appreciation we receive in social media allows us to prove ourselves to our online community, my friends. Thanks to this primitive feeling, the whole social media cycle is turning.

That is why it is not possible to overtake false news from social media. Platforms like Teyit.org will take some damage here, but it will reduce the number of false reports and so many other platforms can not deal with the news is served daily. We will not be able to prevent disinformation in social media. Even a sanction that political authorities will make in this matter can not prevent me from sharing these news. Because people do not even know that it is a lie, they share this news by asking it to be real.

This is news for example. People share this because the minibus driver guesses that they will get more interaction if they want money, and that the news will be more fun. Because the news sites know that it will bring more clicks. The state's monitoring of news sites on this issue alone can not prevent this disinformation. Because now everyone is a source of news.

The Future of News Sites is in Danger!

Names such as social media, new media, digital media have always been mixed up with people who do not know about it. Sometimes I refer to a news site in social media and sometimes to Twitter. However, now we have come to the point that these concepts will be completely disintegrated in the short term and that they will be gathered under a single roof in the long walks.

Hurriyet, one of Turkey's most established news outlets has become a new social network. In fact, if you do not have a social network like Facebook or Twitter, you will continue to see it as part of digital media. But the new media system has changed abroad and has evolved since we could not get used to it. We've added innovations to what we call new. Freedom was the first news website trying to keep up with these innovations in Turkey.

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How will the future of the Internet be?

Whether you're the world's countries get another Internet censorship in Turkey affects every user. The internet is banned in a country because it is global and it affects the whole world.

We still feel the effects of the SOPA (Stop Online Piracy Act) law, which can not pass senatos in the US. The passage of SOPA from the US Senate has meant the closure of millions of websites. Many websites were closed during the SOPA process. Megaupload, one of the best known, was closed at that time. With Megaupload's shutdown, those who have their files there, those who sell through Megaupload have suffered great losses. People who understood that if they passed the SOPA, they would suffer much more damage, and they stopped the law by struggling not to go through the law.

When the SOPA design was discussed, Meshnet and similar projects coming back to the agenda were forgotten again when the draft passed. The logic of these internet alternatives that states or giants such as Google, Facebook can not follow you was really simple. Now think of network networks that have almost every office. When you combine all of these networks you will have set up a new internet. Of course, each computer had to be connected to another computer for this. These projects were forgotten due to the fact that the users could not be announced or could not be taught.

Similar projects, VPNs, Tor Browsers are also spoken during these periods when Internet luck is spoken. However, in a possible censorship, many people will not know these methods and will have a hard time connecting to the interne for a long time. A lot of these methods that are not as easy to change your DNS will lead to losses in your website revenue.

The answer is that those looking at the Tor Browser are likely to be pro-censors when they face the dark side of the internet. Deep Web is not indexed by our search engines, it is shared on social networks (a) The door to a world filled with minerals Tor Browser. From child porn, hired killer to sites where you can hold all kinds of disgusting content to stay together with these stacks of "wikipedia" will try to reach.

Facebook is at the forefront of sites that will be most affected by possible internet censorship. There are 800 million members of Tencent QQ in China due to the ban on Facebook. WeQhat, owner of giant networks like Tencent Weibo, QQ, we can say that it is standing due to the Facebook ban. But Facebook is working on a project that will solve this problem from the ground up. The process that started with the acquisition of internet.org last year has begun to mature gradually. Defining itself as "a global partnership dedicated to providing internet access to the two thirds of the world, which is not yet connected to the Internet," internet.org's main goal is to provide the world with free and uncensored Internet.

She works on Google on the internet.org project launched by giants like Facebook, Nokia, Opera, Ericsson, Mediatek, Samsung and Qualcomm. After completing legal and software infrastructures, internet.org will connect all internets with Facebook and Google. Although no exact date or method has yet been disclosed for this, the assumption is that a plug-in will be installed on each computer and that all computers will connect to each other in this way. So we will connect internete via localhost instead of web. The risks that such an Internet will bring are not small at all. We will take the key to the Internet from the state and give it to several global companies. The Internet.org solution does not seem to be an appropriate solution either.

The only solution to Internet censorship is going unconscious. With the awareness of both users and administrators, we can talk about free internet. At this point there is a balance that must be accepted on both sides. The internet should not be a place where everybody can write everybody's mind, a place where every site is blocked.

 

How to Prepare an Effective Press Bulletin

Every day thousands of press bulletins are prepared and sent. However, many of these bulletins go trash without reading. Unfortunately, writing a press release is not a simple process. There are some rules that need to be followed in the bulletins to get to the publishing stage without being caught by the editors' filters. Effective how to prepare press bulletin?

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