As I enter the subject, I write very strongly that I think that it is correct to publish this article at a time when the political debates are returning. But the subject of the article is certainly not everyday politics, but communication-oriented. On the other hand, the status of the crates that are on the agenda etc. it is certainly not the grams that I understand.
Perhaps many years Turkey has passed a huge selection processes that can even enter the textbooks on political communication. There may be no different than any other choice but to ordinary citizens in Turkey's traditional political communication and digital integrated much of this is used, digital has never been so much a campaign budget process is separated. Cambridge Analytica After the whole process I followed especially closely because it is the first election in which Turkey has ever seen.
Until now, I work closely with friends can not understand much, but they know. I pay particular attention not to work with the state and not to participate in political campaigns. Because the workers know, the work you do is a complete chaos management and the collection process is quite troublesome. I was involved in the process until there was no time or effort in that direction but there was no time to scratch my head in these elections. During the process of selecting more than one municipality, I either took active part in the process or gave consultations. I will not tell you what's going on in this process I've met with two alliances, but I will try to convey what is right and what has been done wrong in a more popular manner, as far as I can analyze the big picture.
Actually how to make fear politics I knew that a fictitious case study article that I had produced for her would get a reaction from somewhere, but I didn't expect to see Ekrem Bey before, or a month after she met with him, that she would run for IMM. Again, to be honest, I was sure that the two candidates, who would manage the candidacy processes, would do a lot of things wrong. Of course, after the nomination was announced, I started to follow all the campaigns strictly. As I learned later, Ekrem Bey and his team met with a wide range of experts one by one, noting everyone's ideas. I think I'm one of them.
The main strategy of the campaign Ekmeleddin campaignas I tried to tell myself after June 24 an integrated campaign strategy I walked. Perhaps the most important sentence of that article was that; ”After people make a decision, that decision is wrong, even if it is right to defend themselves with the motive of the decision.“ I feel they're focusing on the strategy.
What Has Changed the Game?
Actually, the campaigns in the election process always seem to me like a chess game. Mutual tactics are driven forward. Even though Ekrem İmamoğlu was elected as mayor, it is accepted by everyone that he is not. Of course, one of the interesting points of this choice is in win Tab. Every party somehow won something. Why does Ekrem İmamoğlu win? The question needs to be clarified.
We always see the shortcomings in the election campaign in Turkey there is a lack of strategy. Trying to win the other side's heart. This is especially a method that should be applied in the regions where the votes are close to each other or in the areas behind them.
In the 1994 elections, Tayyip Erdoğan was joined by Reha Muhtar, one of the leading events. The fact that the questions asked were not asked to any other island caused a serious reaction in people and we are still experiencing the effects of these reaction votes. In this election, perhaps Ekrem İmamoğlu and Turgay Güler's program were on the agenda. The same feeling, the same situation was maintained by the AK Party CHP. He made the husbands give up and go to the ballot box. Similar programs are of course quite dangerous programs. The exit really wants to dare, I have never seen a similar program in these elections.
The other thing that changed the game is the belief in organization, order, merit and disdain. Ak Parti's strategy throughout the country was based on one man. It may be the right strategy for the general elections, but it was either ignored in the local elections that citizens chose the mayors and parties, or this way was used to cover the weakness of the organizations. Especially merit is a subject that many people complain about in recent days. I talked to many district organizations in Istanbul and talked to me during the election process. The biggest problem that I felt in general was not to specialize, and all of the communication processes were tried to be managed through heeled information. The general arrogance that has spread to all politicians is already a normal phenomenon, the employees know but I can say that I feel this in all the depths of the elections.
The emotions that are desired to be given in political communication are transmitted through various constructs and advertisements. However, these messages are usually divided into three. Individual messages are transmitted to rivals, opponents and fans. The biggest mistake of the AK Party was its inability to diversify its messages to the dissenters and opponents, and often to send false messages. Strategy is the backbone of a campaign. The Constitution is. Any daily moves outside the strategy will damage the main message. At the level of districts there are some writings whose name is strategy, but I often see that they are not followed. On the other hand, I also witnessed that the district organizations did not have any research on the society and they did not know the audience they wanted to call. The opposite strategy was developed to close this gap, but the contrast strategy is often a strategy implemented by the second ones in the market. When the first application is reversed.
Another fact that changed the game was advertisements. The abundance of advertisements and high visibility can sometimes turn into disadvantages in such large political campaigns. At this point, it is very difficult to say anything without data, but from Ekrem Bey's team ElaproI know that both themselves and the organization team have prepared thousands of different videos. But the job does not only prepare video. There's a lot going on in the illusion of quantity. What is in the content, what is told is very important. The videos that Imamoglu published usually came out of two different channels. The main difference in the videos coming from these channels was the direct one, while in the other the opposite strategy was more dominant. However, the opposition strategy is apparently the second party, CHP, although I have a way to suggest a very thin line. In particular, the tendency to tighten the ranks of people on the opposite side would be the biggest mistake that could be made. I've noticed that they've made this mistake twice.
Let me explain by example.
He likes Ahmet and Mehmet Ayşe. Ayse is from Mehmet. What makes Ayşe win by mocking Ahmet Mehmet? Hate the.
However, if Ayşe's friends Fatma and Sevil do this, it cools Ayşe Mehmet. https://t.co/cZlyFzcADE
- Haydar Özkömürcü (@Hozkomurcu) 13 March 2019
On the other hand, I have heard very little about Binali Bey for both the grassroots and the people in general. The general impression is ”puffs, I will squeeze his cheeks, he hasn't gone any further than he is. Binali Yıldırım has always been the loving face of Ak Parti. This selection process did not break it, no need to hear the rap advertising, the Youtube channel received great sympathy. But here again we come to the point of strategy. It doesn't matter if you throw the great passes, it's important to score. Youtube channel did not show continuity. The rap ad was a one-time sweet job, just like Kilicdaroglu's animation in the last election. You should not eat his right, PUBG fiction since the beginning of the first elections have been told since I told the 10 candidates. Play PUBG, publish it from Twitch, you'll be the first, that you give a direct message to young people, but no one did. I'm sick of hearing you say, "We're children, we have a weight." All politicians must understand this in particular; especially digital communication requires more courage, is mentioned more than the work itself. By doing what everyone does, maybe you can make a full page thanks to traditional links, but nobody cares.
The door-to-door circulation does not affect the Y and Z generations, which are now starting to determine the fate of the work. Candidate intimate poses with children come to visit them. They want to see them in more digital because the life of this generation is not on the streets, but on the screen. They must carry their visits to the digital world by including emotions. It's not just traveling. You like it or you don't like it, it's the truth.
As a last word I would like to point out. As an outside eye, volunteers / salaried teams working in both alliances until the mornings created world-class jobs. I hope that in these two alliances, these works will be rewarded, and those who come sideways but do everything I say have been removed. Perhaps this is the most important result of removing from these chests. The end of the period in which the non-working person was promoted should be the employee with greater effort.
I want to end with a wish, which I believe is the common desire of everyone, rather than who manages it. Hopefully Istanbul will be waiting for the most beautiful days.