How Much Does It Work to Improve Retention?

Retention is a metric that can be quite costly if not well structured. In order for the retention to be more appropriately assessed, it is necessary to give some examples of how retention strategies are implemented in the sector.

SMS Marketing

I am going to show you a few examples of SMS, in fact we are quite accustomed to SMSs that come from all of us.

Media Markt

Medipol Mega

Natrona

What is my brother interesting about this? If you are talking to these SMSs all of us are coming to us, you are right on the problem! We all have the same messages. This is neither retention work nor "marketing". It's just that the bosses are nothing but a tiny ovarian disease. Do not look at the papers, but if I'm stopped by the SMSs on gynecology, I will not be too happy to say that.

The esprising of retention work is to hit the potential customer at full cost with low cost. Unfortunately, however, this is perceived as "we oohh get cheaper, we try to sell these people, if at all." Regretfully, I should regret that the only criminal is not the ignorant bosses who do not understand marketing. The more intelligent the brand and the marketing consultants are, the bigger the effect, the bigger the consumers are.

Marketing fun I have mentioned on the article that I wrote about the epttavm that is trying to sell me a pink footprint. The hospital that sent me a gynecologist is no different. The same 70% reduction every 3-5 days does not have any strategy for the sender. These unnecessary messages, rather than selling something to consumers, the consumer hates them to actually provide. You can tell me why you are not getting out of the SMS list, I'm going out of those, the next day another brand launches these meaningless submissions. We all know.

No marketing is done without data. The money you spend without making a measurement is now considered to be completely gone. Natro is the only brand that measures the click-through rate of SMS in these 3 SMS cases. I do not even think that other brands outside Natro set a target for sending this SMS. The main es- tablishment of the retention work is to give back to the knowing person who knows you, giving you the least possible amount of money, and making it possible to shop. Of course, if we want them to be able to shop, sending something they can buy is a better option. I pay attention, although I am not very healthy, I have only been eating pizza for the last 5 months at MealsPet, although they send me a dry bean-rice mailing. Even our biggest companies are still unable to integrate the data in their hands into marketing.

Push Notifications

Mobile push notifications seem to be the technology that will take the place of SMS or even take it. It is much easier to use this technology efficiently because there is a lot of serious data in hand. Mobile applications, the place where we have obtained this data, are also increasing in importance. We use Mixpanel in CreatorDen. We send push for different scenarios through the tool which is fully integrated with the mobile application.

A few weeks ago we started and activated new scripts in push notifications. Immediately after the action taken in the application, a 340% increase occurred. It was not a one-time interest, but continued to rise in the coming weeks. In fact, if you can work with push-based edits that really are based on the situation, people give you the right to work. There is almost no limit to developers in these movements, which increases the session rates by 139%.

Things to Watch Out for Push Notifications

1- Generally, pushes longer than 120 characters will not be displayed. It is very important that the messages are clear and understandable.

2- The posted hours are also very important. However, if you are well aware of your target lock-in, you should be able to see what time they are online (if possible, based on personality) and see if they can get the action, and you have to be pushing at that time. You may not be able to make purchases every time you are online. I learned this from meetings at Trendyol fans in Maslak plazas.

3- The more the number of pushes, the greater the blindness. You do not need to send pushes in unlikely situations where possible. Make sure that you are sending 15-20 pushes per day, in particular, it will take up to 3 days for the user to delete your application. (You have to pass 5 times a week)

4- Do not send push to irrelevant people. When I disagree, people often think that I say that someone is not interested in your products or your brand. No, I mean the push that you send, the product you want to sell, or the people who are interested in taking the action you want to take. Perhaps the fewer we go, the more sales we will be able to raise.

5- Your strategy must be based on automation. Setting up the segmentation each time and sharing one by one will make your business very difficult and will not be a sustainable method.

6- The location-dependent push notifications really work. If you want to see CTR values ​​blown off, you should absolutely try.

You can send a push for the start at the following stages;

  • Welcome
  • Our app has been updated
  • You have not used our application for a long time
  • Is your practice unskilled? (For those who experience loss of loyalty)

Are You Aware of How Your Brain Capacity Can Turn the Earth into a World? I do not think!

There's a lot we do not know about the human brain, the brain's work process, decision making. However, as we get clear of the glaze curtains, we are faced with many new opportunities. Perhaps you are going to read this article, you may come to the extreme futurist or dreamer, I want to warn you from the beginning.

There is a saying in Ekşisözlük, "things that make the horizon doubled when you learn". I have experienced exactly the same situation recently. Everything I planned for the future, my future plans, my children's future, was gone.

Konuyu first, I want to start an old news. His eyes opened but he misses his old dark world Mike May we met with the news. At the age of 3, May was severely damaged by an accident-causing cornea, but he became a master skier, could ski at speeds over 100 km, could perform many sports perfectly. When he reaches his 45th birthday, he hears a treatment opportunity and decides to be treated. The treatment is really successful, but Mike not by. In fact, there is no problem in his eyes, his eyes can be transmitted to the brain to be processed without any problems, but the brain that does not image at all for over 40 years does not mean these things. Because, from birth, the number of synapses in the human brain increases rapidly, and in adolescence some of these synapses become stronger, and some become weaker. Mike's vision-related synapses were weakened because they were never used. In fact, he had to learn how to see it again. When the band in his eyes opened the first time, he saw his wife in front of them, smiling at them, but he could not sense which of the children, which wall, which was the table. Years have passed before you can see what is so close and what is so far away. Even today, when he does not see eyes, he can not do a lot of things he can. Actually, there were two things we understood from the moment. First, our seeing organ is actually not our eyes, our brain. Secondly, everything we see, including seeing, is the skills we learned after birth.

The Man Who Saws

The "seeing" of the creatures, the dolphins have always excited me. But like a standard person, I would say, "God created them." Erik Weihenmayer's storyuntil you read ni. Erik, known as the first blind man to climb Mount Everest, sees a system attached to his tongue.

She can read what she writes on a piece of paper, though she never sees her eyes. (An example that I can show to the story of Daredevil in atmation diaries.) It transfers various electrical vibrations to the language of the images that appear in the glasses in the eyes of the Brainport device. In other words, it makes the shapes that appear in your language. But you can understand the story a bit deeper so that when the device is first fitted, it can not see anything. But after the brain has been exercising for a long time, it starts to make sense of every vibration. It's like having a newborn child listen to his parents and start talking. The brain is a truly amazing organ.

The first people did not know how to speak according to the theory of evolution. As a result of many years of practice, they have become able to communicate and understand each other. Later on the walls or on the tablets they started to make sense of the scribbled lines and found the text. The brain also learned that. Like the Braille alphabet, he learned things like sign language. Can the brain, which can make the electrical currents contain a meaning for us, can not do it to talk to all the devices?

In the sense of futurism, hologram phones come to mind with a collar. There is a famous saying "The Best Interface is No Interface", can we really get rid of all the interfaces after 30-40 years? Why do not we need to do the axel if we can read a piece of our phone before we open our eyes and open it without taking a handheld device? After all, our brains are all programmed to experience the most lazy experiences possible. Can an implant placed in our body transmit texts or even visuals with vibrations or electrical currents? He can transfer us to Erik as he can transfer it. In fact, it's a kind of cochlear implants. They turn the outside sound into electrical currents that the brain can perceive and provide a kind of inner ear for the person to hear.

What if we program to make a sound in a wave that we can perceive our climate? Can we understand what the air conditioner said when we put this sound in our brain with an electrical current like the electrical currents in the brain with a similar implant attached to our body and again as a result of exercising for a long time? It's theoretically possible. My brother, I can hear what you said to me what the airline said. The important part of the work is not to hear what the air conditioner says, but conversely, an implanted implant delivers the "open" command to the air as our brain thinks and transmits the "act" command to our colum.

Maybe we are talking about a future that will not have to use our eyes, our mouths, our ears. Think about how a technology like this can change the world, no matter how you can change our lives, our habits. Then think about what we are doing. Paper prices soared due to the rise in dollar exchange rates, publishing houses raised, can we not read books anymore? I do not see you, because you do not read or read.

It was the late example of the prime example of the maturity of the Ottoman Empire, when he was describing his backwardness. How do we react to destructive technologies such as printing presses in this period? I have to feel that I can not make it without the smell of the book. Why good? Is not the purpose of reading the book "learning something"? As e-books can offer much richer materials, you know that I will not talk about it because it is much cheaper, because it has great convenience. I understand that publishers are against e-books. It's just like those who drop their manuscripts and lift them to the press because they are threatening their business. A luddist is surely against any destructive technology. But I do not understand the readers.

Traditionally, our father would have done so. Nostalgia romantism is wrapped up like a shackle in the 21st century. We often see this in the state and in the private sector as well. What I mean absolutely is not to be out of date, not to go on with the habits of history. I am still in trouble when we are dealing with printed money, a majority of government departments do not have a bank card / credit card. We began to meet more new services such as the new turkiye.gov.t travelers. Just what is going on in Turkey comes at a great pace looked as if going digital, but in the US it was over, in 1993 began the adventure of e-government. A mere two years ago, municipalities insisted that even municipalities would not, "We will not give our representations, e-government or anything like that." (Still no resistance)

Elin's son goes to Mars and I do not want to close it with a known ending as we are discussing here. Elin's son is going to Mars yes but we do not know if he is going through the private sector. Now we have the time to keep up with the change of the world, the bureaucracy can follow from behind. We have had the time to block traditional people from having a say in the private sector. When you think of the digitalizing world, if only your mind is coming up with Whatsapp and Instagram, if you are trying to explain digitalization with the statement "you can see video with the guy from Japan, I am globalizing now, I am globalizing now".

Additional Reading;

  • The Brain - David Eagleman - Domingo
  • Irrational But Predictable - Dan Ariely - Optimist
  • Augmented - Brett King - Mediacat
  • Blink - Malcolm Gladwell - Mediacat

How Do You Increase Your Exports Using Social Media Channels? Example Country: Mozambique

We are in a world where the world's population is 7.5 billion, the internet users are 4 billion, and the active social media users are 3.2 billion. (2018, Global Digital Report We Are Social) It is easier and harder to reach customers in this world than in the past.

In the past, there was a difficult and costly process for exporting products to abroad, such as finding a distributor there, meeting with the companies there and getting to know them at the trade fairs. It is now much easier to sell products abroad as well as on B2B and B2C. Certainly there are problems with logistics and language, but these are also problems that can not be overcome anymore. Very simple texts that can be used especially for social media ads can be translated into a high quality language in English. If you are planning a small volume operation, it will save you. Of course, working with an experienced translator is always better. On the logistics side, you can greatly reduce your storage and shipping costs with the increase of fullfilment services around the world.

When I think of exporting, Europe is always showing as a target with a reason that I can not understand. In order to break this down a little bit I will be talking about exports through social media. Our target country is Mozambique. One of Africa's poorest countries, annual income per capita is $ 1,300. Does not look like desperate, does it? No it is not. 10% of the population is twice as rich as the rest of the population. Again in similar proportions, internet penetration is 9% and close to 2 million users of social media. On the other hand, social media usage increased by 42% compared to last year. Over the next 50% growth is expected. So we are talking about 2 million people who have the money to buy our products. Unlike us in Mozambique, Instagram or Twitter is hardly ever used, but almost everyone with access to the Internet has a Facebook account and is very active. On the other hand, Mozambique Fashion Week has been organized for the last 15 years.

You need to do a market research before trying to reach Mozambique through social media. One of the biggest mistakes made in social media ads is not getting the right targeting and segmentation. Especially when you give this job to an amateur, you will select all the Mozambichi and publish the advertisement. As a first job, we have to be able to see what 2 million people we have chosen to use in Mozambique. So which brands do people in Mozambique prefer?

You can also search for the most profitable brands in Mozambique, the pages Mozambique likes on Facebook. A technology store called BancABC (Bank), Toyota, Coca Cola, Mazda and MozComputers is the most popular pages in the middle and upper segment of Mozambique. So if we target those who like these pages, we will reach the right mass. Perhaps B2C exports may seem costly at first glance, but their advertising costs are pretty low. Because on Facebook advertising is like a sort of live stock market. If the number of ads targeted to the person you are targeting is too high, then the cost of those people will increase. In a country like Turkey than in Mozambique is 10 times cheaper than you can show ads. All you need to do is find someone who speaks Portuguese.

Again, perhaps the biggest social media advertising mistakes made in TV, newspaper or magazine ads, such as advertising. An advertisement in printed and visual media is prepared once and goes on the air. This rule is invalid in the digital world. You'll show 10 different ads to a target audience so you see which ad is more useful. On the other hand, you can also divide the target audience into as many segments as you can, so you can better measure what types of texts or images you like. So in Mozambique we have 10 campaigns with 10 x 10 segment ads in a campaign. In other words, you have to prepare 1000 different ad visuals and text. You should put your creative creatives on a budget for a small budget, and close off ads that do not bring sales that do not work after a maximum of a week. By analyzing the ads that are wrapped up, you begin to understand what kind of images the target kit likes and what kind of text you like. After that, you will increase the budget in good campaigns and prepare ads for new tests. On this page you can get maximum benefit by trial and error with very small budget even in a market you do not know.

We even performing digital marketing in Turkey, with thousands of different ad / B tests are done. Exports will need much more than that. On the other hand, you get precise data on hundreds of thousands of people, much more precise than the information you can get from your partner, whether the people there like it or not.

However, I want to be warned at a few points. First of all, social media marketing is not free. You absolutely have to spend an advertising bill. But of course you can do this much less than the price you pay for Mozambique TVs. On the other hand, you absolutely need a perfect website in Portuguese. Mozambican talk you through Whatsapp do not think you trust someone enough to buy a single piece of products from Turkey. The e-commerce site will add confidence to you. On the other hand, the integration of Facebook Pixel and conversion codes must be fully configured on your website in order to get the statistics I mentioned.

So far I have told you how you can make sales in Mozambique. What about branding? How can you transform into a brand known to all Mozambics like Toyota in Mozambique, like Dragon Energy Drink (South African origin), Truworths (South Africa Origin Clothing Brand)? You definitely think you will have to open a store and physically be there. There are 450 stores in Truworths, but none in Mozambique. On the other hand, 200 of those who like the Facebook page are from Mozambique. 200 thousand in Turkey, but might be small for a Facebook page inside Mozambique is quite large, there Truworths has managed to become a brand.

Instead of opening up a different Facebook page specifically for Mozambique, we can target the site with shares that only Mozambics can see by sharing country-based targets on our existing page. First of all, it is necessary to investigate Mozambique cultures and what kind of social events they are celebrating and what days they celebrate. It is necessary to list which celebrities, which phenomena they follow, what kinds of sports they are doing and what they watch. It will be a banal example, but if you celebrate the Feast of Sacrifice of those who worship the soul when you say that I am targeting Muslims in India, you will have a bit of a headache. In order to avoid such small crises and win the hearts of the Mozambics, they will have to prepare their cultural content. You can take the first steps to become a brand from yourself by targeting the days when you feel national, like our 15th of July or 30th of August.

Of course, it is not only possible to become a "brand" through social media, but you can make serious steps to increase your awareness especially on wealthy people. You can customize this model to any country in the world. All you need to pay attention is to examine the digital assets of the country. It is necessary to thoroughly investigate situations such as those where the constraints such as Iran and China are present or the alternative networks in the former Soviet countries are stronger.

On the B2B side of the business, it is not possible to reach every country via LinkedIn. Once you become a brand demanded by B2C over social media with the support of alternative channels such as digital PR, you will also start to receive requests from B2B. It is important to remember that the way B2B goes through B2C.

Resources for statistics: CIA World Factbook, We Are Social Digital Report

How Your Brand Is to Connect with the Emotional Link

It has been written and drawn for years on being a brand. "Human" non-rational The fact that brands are born as a being exists to make our life easier. If you think, you will get detergent from the market, there are 10 different products in front of you, no brands at all. You read and compare the ingredients in the individual ... In the end, people are starting to build loyalty and emotional bonds with the brands they buy.

These concepts are quite effective at times when priority is not entirely money. Of course, during a famine, when I go to markete and eat bread without UNO, I will not say that my children will stay without bread. Sometimes it is difficult to understand the concepts of loyalty and emotional bond, especially the X-axis. Because they were in the hands of the famine Baby Boomers. Because it is more important for the X and BB belts to offer a product on the price / benefit axis. But we are in a period of great abundance throughout the world we are in, people who grow up with the famine period sometimes can not adapt to the new turning thoughts. 

Everyone has similar stories, my father was eating at a restaurant one day when he was 6 or 7 years old in Gaziantep. He took a sip of tastant buttermilk and ate a sip of food. The scooped one with a scooped head, one with one, the one with it, the less spontaneous. Of course there is yogurt in the amount of the thing we call ayran. When I offered a glass of buttermilk to my dad at home, he said something similar to what his grandfather had told him. Because we do not put water in the bowl, yogurdu mixer and drink. This is the difference between the two generations that come after each other. My daughter and my son on my alpha line will most likely be even more different. "Well done, you drink 3 glasses of buttermilk, you're a burned child." The children of Y who grow up in abundance and grow up in time of abundance Branding will be much stronger on the alpha axis.

Even those who oppose the concept of brand loyalty say that "very few people are brand-loyal", there is something they actually forget. There is no big difference between Apple's technology and its competitors, which currently have the highest profitability in the smartphone market. So you can get the biggest company in the world with "very few people" that they mean. 

no emotional ties and brand loyalty I understand he's Markac are translated from a foreign language, read in books that explore global brands if they feel like two days branding has occurred and they burst when they tried to practice in Turkey. There are guilty concepts. The same is true for the concept of "positioning". 

The last sentence on the top tweet is really important. What does "add value" mean? Marka already has a brand of every product. An old customer said, "Yes, I have a company that is interested in branding, patenting," when I ask, "Do you have a brand counselor?" The issue is not to create a brand, but a value of the brand. This happens with the brand loyalty and the emotional bond established by the consumer. Or you can not create a "value" with promissory viral advertisements that are slapping the consumer. 

The process of emotional bonding is divided into two. This is where many of your marketers explode. Internal branding and external branding. The product itself is important in internal branding. Of course, a brand loyalty will not occur unless the person who purchases the product is dissatisfied with the product. Think about the fact that the Rolex timepiece you have received has not returned, that the authorities are not helping, etc. We did not say rational decision, and we did not say idiot. The minimum satisfaction of the consumer from the product is the first condition. 

External branding starts with employees. I have to remember Harley-Davidson's words from Lara Lee; "We do not think long" what the consumer wants ". The consumers are already us. " Real insight can be achieved when empathy you make with your consumer is done not only by the rational arguments of the consumer but also by considering the messages that should be received in the subconscious. Pantene's name change is a good example to understand the consumer. When the shampoos produced according to dry, oily and normal hair changed the types of hair into bulky, curly and flat hair, the consumer's confusion had gone away, and he had come to the position of telling him better.

When the goal is commitment increase target awareness, increase love Must be. That's why the good of the commercial is bad. If you go out and play Hitler in a shampoo commercial, talk a lot, you are never loved. (Biomen went off, it is not sold anywhere.)

The goal should be to add character and charisma, not awareness. Do not say Yahu is a character's charisma. Here, charisma, character:

There is a charisma there if a car's engine sound is watched at 1.6M. You can not make a value by saying that your brand is just good, cheap or something. We must have a story of your mark. 

Recall the advertisement of the Emperor Anka in the last 2018 presidential election. There is a story in the middle, a brand loyalty.

It's all important, your market needs to trigger. Harley-Davidson's engine sound, Kellogs' voice, iPod's white headphones, milk and Oreo's love, celebrated May 4th as Star Wars Day (May the 4th Be With You) leaving Coca-Cola in color. 

If you do not have an emotional connection with your consumer, maybe X belt will keep you alive for a while. But I do not think the Y, Z, and Alpha generations will be so compassionate. Loyalty and emotional ties are the only concept that can make you the leader of your market. If otherwise, maybe it does not attract the strongest distribution network with Coca-Cola turquoise water market in Turkey, Nestle, such as still would not buy Erikli found loyal consumers to enter a strong brand on the market in the distribution. The job lies not only in increasing availability, but in being preferred. Of course, the difficulty of the job is that there is no clear data about the Alpha band, but it is getting harder to make the Z band faithful every day. Because every day a new brand is emerging, competition is increasing, again more ads are being advertised every minute and blindness is starting to occur. At this point the sadakin way is passing through emotional connection. 

Recommended book about the subject: 
Daniel Kahneman - Fast and Slow Thinking - Varlik Publications
Nir Eyal - Kancaya Takınınca - Elma Publishing House
Gary Vaynerchuk - Thank You Economy - Mediacat
Donald Miler - Building a StoryBrand: Clarify Your Message So Customers Will Listen - HarperCollins Leadership

How Did CreatorDen Increase Revenue 10 Times in 7 Months

CreatorDen is an influencer marketing platform founded in 2016 and funded by TRPE Ventures. It is a structure where brands come and open campaigns, receive offers from influencers, and follow all the influencer processes. This platform was one of the firsts in the industry and was the industry leader when we started. For those who want to get to know CreatorDen;

What kind of method did we follow?
We used the kanban model, which is usually used in software projects, for marketing processes. Weekly sprints were used to create work lists and to identify what to do / do, test processes started. By publishing the hypotheses that work after the measurements and closing the others, we have made the process of transformation optimization continuous.

In the process, my teaching life has multiplied by 10 times when I graduated from education, which allows me to look at the positive eye again. Aylin Kavaklı The process we took along with.

First step

CreatorDen'ya growth hacking methodology to evaluate the detailed report and started work. We received a few queries from Analytics, and after a mini-questionnaire we realized that there were a few major problems. At first, when everyone involved in the influencer marketing sector was trying to get involved, there were suspicions that really serious success could not be achieved. On behalf of these suspicious sites trust items We redesigned it with. Our advantage is that we have realized very large projects with very large brands and success caught It was that we were. We randomly assigned a few of these projects to the main page, brand and influencer pages.

By then we analyzed the AdWords campaigns that were structured. With 150 new words and new additions we have created a new fiction. In Facebook and Instagram advertisements, we created a new fiction for brand new brand registration. Our positioning strategy should have looked a bit cooler and more professional, representing our brand influencers.

There were 923 different Facebook and Instagram champions that we put into A / B tests and fell to funny figures like 2TL.

In the first month we launched new campaigns and new design, we saw a conversion rate increase of 459%. Facebook and Instagram campaigns received 4.5million views in 7 months, while 4% of clicks were converted. This is an extraordinary rate! However, when we analyzed the messages that came through the live chat that we were talking about with the visitor, we faced a problem. The cool girls on the main page could not give us the exact message.

We have also simplified the work we have done, taking into account the KISS principle, and made it clear what we did, even if there were no texts.

This change brought the conversion rates from 5% to 4%. But the conversions did not come from just the visible pages, of course. We target key words with high search volume 15 different landing page. In the meantime, we published 60 new blog posts. For the beautiful pen Dilek ErdensoyThank you. What is the end of this artefact we have made in organically?

Organic traffic increased 5.5 times. The increase in organic traffic actually means an increase in conversions. Because 20% of new brand registration comes from organic traffic. Of course, the results of the SEO studies that we have achieved are influential marketing, influencer marketing, instagram sponsor advertising, and so on.

We saw the great benefit of EV SSL and site speed optimization in the increase of the domain authority. On the main page we did a 2MB less work instead of a 12MB load. On the other hand, building the server side and browser side caching system also contributed greatly. Especially when we are not landing for a moment SiteGroundThe greatness of this was also an important factor at this point.

On the other hand, one of our targets was to increase the number of qualified influencers in the system. However, we did not want to spend serious budgets to attract the influencers. Especially when we come to the ads we want to come over the work we have done over the WOM effect. A very simple but very effective method is very useful. Markets often make social media campaigns to increase the number of followers. We said we should look different.

A post shared by CreatorDen (@ creatorden) ()

Thanks to the wall campaign, our followers have informed us of the influencers they follow. As a result of our application of a little more than two tactics, the number of registered influencers in our system doubled, while the total number of our influencers registered in the system increased from 76 million to 148 million!

As a result of the increase in our access to social media, we had to touch all the influencers in our system one by one. We meet each and every one of us, and we are taking our videos, which will start broadcasting very soon in our office.

Apart from our Influencers, we see them as business partners and organize activities together. Influencer Talks were particularly popular among influencers, especially from these events. Finally, the Influencer Talks, which we organized the 9th, have attracted about 4000 participants and more than 100 influencers to date. Influencers are not interested in CreatorDen and this is the emotional link that established the mobile application. It's not really easy to offer a mobile app that uses thousands of influencers a day and is over 50% retention.

After all this process, the fact that Ciron has increased 10 times has brought a new problem with being a great source of pride. This is one of the biggest challanges that market leaders usually have. defend our growth momentum in Turkey is quite difficult due to the volume of the market. We also took over our EU platform to get some ocean air. The experiences we have experienced globally with brands such as P & G are quite enjoyable, but we are still in the EU, but this case study seems to be ongoing.