Why From You, From Me, From Us, There Will Be No Shit?

Wake up, everybody!

No, the folks are going to Mars, bouncing, bouncing robots, what we're arguing about or something. The subject is much more basic. It's about a much simpler, much deeper habit.

I'il tell you about a friend. He's a computer engineer. If my parents say so, he wins the part where he wins the vura and he finishes. It's not just my family, and Turkey in the last 30 years from the entry stage of the university, as happens to every young person, "medicine, engineering or win one of the legal department, already finished school if the ass gun after" We met with all of us understanding. Unda Get a gold bracelet on your arm unda. In fact, under this sentence you have the notion that mı if you put the lid in the state once you are comfortable eder.

Wake up! Especially young people, wake up! The world is changing, even changed. There is no ”guarantee“ profession anymore. As is the case in many countries, we now have more than 5 jobs per person. In this life-cycle, you should put aside the complaints of l whether you will be unemployed or not when you come to the robots ünde and you have to move towards the jobs you love and really want to learn.

I'il go back to my friend. In Turkey, people who I respect a great block opened before me before I mentioned in a few places. My friend, I think, is pretty much the first. You go to be an engineer, then work out a blog. Later he set up a business on the blog. Make money from this, keep her alive. Don't tell your family what you do. A job that really requires courage.

In the last few months I've witnessed many interesting things. People need to tell people the truth. Especially university students, I promise. Looking for internships, nice. But you have this sentence; ? Can I do an internship at your company? Do you get an internship? S finishes you. Why is that? ? Do you know what your company is doing, or do you know its name? ”Un No. ayı“ What do you plan to do this summer? ” I'm going to get an intern, who does not even know the name of the company he wants to start internship in my company. I'm going to teach the job by summer, go to the hometown in summer. Why would he do that, employer?

I've been in digital marketing trainings very often gives blue screen.

  • Is it really necessary to learn English?

  • Do we need to understand the design?

  • But this code, I do not know the code!

  • No months, I can't read the blog, I'm bored.

It was pasha. The number of these people is increasing every day. They think they have the right to go to the job, either because they are graduates or because they have graduated 10 years ago. You are now thinking that people in the video below have been chosen specifically or something. No, not at all.

I wouldn't be surprised if there was even a graduate of the History department among those who answered the questions in the video. What I'm talking about has nothing to do with youth, with the present and with the education system. This is the acceptance of a social ignorance that has been processed in our codes, the right to be. Or they wouldn't have laughed so much for the question they didn't know.

The definition of or success bizde is perhaps wrong. To be a successful person to finish university, the phenomenal phenomenon such as a rich mate to find money and not to say money, to be a manager in a fortunetelling or a guaranteed job is a success? Can people change the world with these success criteria? Turkey Can Change? Can they change themselves? I'm talking about the mass of the first destructive technology luddist on They will be. Three to five years later they will become members of the world's unemployed.

I gotta get back to my friend at this point. You know what? He did what he liked. And what will the millions of people who do not know what they love and who have no goals? Can success be defined in the absence of a target? The first word of the career development advisors is ü be a target Kariyer. Could it really be that the target part is to win? Or should it be the person who constantly develops himself / herself?

A person who has not been a member of a single NGO in his life, has not been able to reach above Metin Hara level, is now a successful person when he travels with his Atom Engineer diploma? Let's go to the library. When you analyze his time on the Internet, how much could a person who has spent 6 hours a day on Instagram improve himself? Of course I have to open a parenthesis at this point. There really isn't a chance for you to really have in valuable “information that you can get through social media or the Internet. Ilber Ortaylı'nın library, even in the library you can not reach the information on the internet, of course, you want to find. Again, let me bring the subject to history, if you have friends who completed the History section, please share their experiences in the comments. on YouTube King and Generals How many history graduates in the country can explain the channel?

I'm coming to the part you're wondering. What does all this have to do with my friend? Why is he coming in and out of it? I think düşünüy success kendini is closely related to self-improvement, perseverance and always trying to do better. When she took me as a guest in her class at Istanbul Aydın University, she talked about the project that she will receive for publication that day. It's not robotic technology, no artificial intelligence. Exactly what he should do. For we are unable to build a colony on Mars, but when we criticize each other, we forget a very big detail. How good are we doing our own business?

En The most loving, the task of good manÜrk MKAtatürk

I can't see a future for those who don't develop themselves in their field and other side branches. I am not satisfied with the discipline you are an expert in, because it is time to become an interdisciplinary specialization I'm going to build an ambitious sentence, a laugh is taking me. However, I still ignore the video above and hope to say it again.

I think it goes well it's time to exit the venture opened more overseas than Turkey. This is my friend Hasan Yaşar. He strives to make his job better, sets goals, and works to achieve more. Now it opens abroad. We need more initiatives such as download, we need more support with the wrongs and angles. Perhaps at the beginning of the overseas adventure, but the important thing is that; "Nothing is important except to try to sit out every day.”Steven Pressfield. Health in his hands. Download - download.com - Free download apps and programs

Contact Hasan directly

How Much Does It Work to Improve Retention?

Retention is a metric that can be quite costly if not well structured. In order for the retention to be more appropriately assessed, it is necessary to give some examples of how retention strategies are implemented in the sector.

SMS Marketing

I am going to show you a few examples of SMS, in fact we are quite accustomed to SMSs that come from all of us.

Media Markt

Medipol Mega


What is my brother interesting about this? If you are talking to these SMSs all of us are coming to us, you are right on the problem! We all have the same messages. This is neither retention work nor "marketing". It's just that the bosses are nothing but a tiny ovarian disease. Do not look at the papers, but if I'm stopped by the SMSs on gynecology, I will not be too happy to say that.

The esprising of retention work is to hit the potential customer at full cost with low cost. Unfortunately, however, this is perceived as "we oohh get cheaper, we try to sell these people, if at all." Regretfully, I should regret that the only criminal is not the ignorant bosses who do not understand marketing. The more intelligent the brand and the marketing consultants are, the bigger the effect, the bigger the consumers are.

Marketing fun I have mentioned on the article that I wrote about the epttavm that is trying to sell me a pink footprint. The hospital that sent me a gynecologist is no different. The same 70% reduction every 3-5 days does not have any strategy for the sender. These unnecessary messages, rather than selling something to consumers, the consumer hates them to actually provide. You can tell me why you are not getting out of the SMS list, I'm going out of those, the next day another brand launches these meaningless submissions. We all know.

No marketing is done without data. The money you spend without making a measurement is now considered to be completely gone. Natro is the only brand that measures the click-through rate of SMS in these 3 SMS cases. I do not even think that other brands outside Natro set a target for sending this SMS. The main es- tablishment of the retention work is to give back to the knowing person who knows you, giving you the least possible amount of money, and making it possible to shop. Of course, if we want them to be able to shop, sending something they can buy is a better option. I pay attention, although I am not very healthy, I have only been eating pizza for the last 5 months at MealsPet, although they send me a dry bean-rice mailing. Even our biggest companies are still unable to integrate the data in their hands into marketing.

Push Notifications

Mobile push notifications seem to be the technology that will take the place of SMS or even take it. It is much easier to use this technology efficiently because there is a lot of serious data in hand. Mobile applications, the place where we have obtained this data, are also increasing in importance. We use Mixpanel in CreatorDen. We send push for different scenarios through the tool which is fully integrated with the mobile application.

A few weeks ago we started and activated new scripts in push notifications. Immediately after the action taken in the application, a 340% increase occurred. It was not a one-time interest, but continued to rise in the coming weeks. In fact, if you can work with push-based edits that really are based on the situation, people give you the right to work. There is almost no limit to developers in these movements, which increases the session rates by 139%.

Things to Watch Out for Push Notifications

1- Generally, pushes longer than 120 characters will not be displayed. It is very important that the messages are clear and understandable.

2- The posted hours are also very important. However, if you are well aware of your target lock-in, you should be able to see what time they are online (if possible, based on personality) and see if they can get the action, and you have to be pushing at that time. You may not be able to make purchases every time you are online. I learned this from meetings at Trendyol fans in Maslak plazas.

3- The more the number of pushes, the greater the blindness. You do not need to send pushes in unlikely situations where possible. Make sure that you are sending 15-20 pushes per day, in particular, it will take up to 3 days for the user to delete your application. (You have to pass 5 times a week)

4- Do not send push to irrelevant people. When I disagree, people often think that I say that someone is not interested in your products or your brand. No, I mean the push that you send, the product you want to sell, or the people who are interested in taking the action you want to take. Perhaps the fewer we go, the more sales we will be able to raise.

5- Your strategy must be based on automation. Setting up the segmentation each time and sharing one by one will make your business very difficult and will not be a sustainable method.

6- The location-dependent push notifications really work. If you want to see CTR values ​​blown off, you should absolutely try.

You can send a push for the start at the following stages;

  • Welcome
  • Our app has been updated
  • You have not used our application for a long time
  • Is your practice unskilled? (For those who experience loss of loyalty)

Are You Aware of How Your Brain Capacity Can Turn the Earth into a World? I do not think!

There's a lot we do not know about the human brain, the brain's work process, decision making. However, as we get clear of the glaze curtains, we are faced with many new opportunities. Perhaps you are going to read this article, you may come to the extreme futurist or dreamer, I want to warn you from the beginning.

There is a saying in Ekşisözlük, "things that make the horizon doubled when you learn". I have experienced exactly the same situation recently. Everything I planned for the future, my future plans, my children's future, was gone.

Konuyu first, I want to start an old news. His eyes opened but he misses his old dark world Mike May we met with the news. At the age of 3, May was severely damaged by an accident-causing cornea, but he became a master skier, could ski at speeds over 100 km, could perform many sports perfectly. When he reaches his 45th birthday, he hears a treatment opportunity and decides to be treated. The treatment is really successful, but Mike not by. In fact, there is no problem in his eyes, his eyes can be transmitted to the brain to be processed without any problems, but the brain that does not image at all for over 40 years does not mean these things. Because, from birth, the number of synapses in the human brain increases rapidly, and in adolescence some of these synapses become stronger, and some become weaker. Mike's vision-related synapses were weakened because they were never used. In fact, he had to learn how to see it again. When the band in his eyes opened the first time, he saw his wife in front of them, smiling at them, but he could not sense which of the children, which wall, which was the table. Years have passed before you can see what is so close and what is so far away. Even today, when he does not see eyes, he can not do a lot of things he can. Actually, there were two things we understood from the moment. First, our seeing organ is actually not our eyes, our brain. Secondly, everything we see, including seeing, is the skills we learned after birth.

The Man Who Saws

The "seeing" of the creatures, the dolphins have always excited me. But like a standard person, I would say, "God created them." Erik Weihenmayer's storyuntil you read ni. Erik, known as the first blind man to climb Mount Everest, sees a system attached to his tongue.

She can read what she writes on a piece of paper, though she never sees her eyes. (An example that I can show to the story of Daredevil in atmation diaries.) It transfers various electrical vibrations to the language of the images that appear in the glasses in the eyes of the Brainport device. In other words, it makes the shapes that appear in your language. But you can understand the story a bit deeper so that when the device is first fitted, it can not see anything. But after the brain has been exercising for a long time, it starts to make sense of every vibration. It's like having a newborn child listen to his parents and start talking. The brain is a truly amazing organ.

The first people did not know how to speak according to the theory of evolution. As a result of many years of practice, they have become able to communicate and understand each other. Later on the walls or on the tablets they started to make sense of the scribbled lines and found the text. The brain also learned that. Like the Braille alphabet, he learned things like sign language. Can the brain, which can make the electrical currents contain a meaning for us, can not do it to talk to all the devices?

In the sense of futurism, hologram phones come to mind with a collar. There is a famous saying "The Best Interface is No Interface", can we really get rid of all the interfaces after 30-40 years? Why do not we need to do the axel if we can read a piece of our phone before we open our eyes and open it without taking a handheld device? After all, our brains are all programmed to experience the most lazy experiences possible. Can an implant placed in our body transmit texts or even visuals with vibrations or electrical currents? He can transfer us to Erik as he can transfer it. In fact, it's a kind of cochlear implants. They turn the outside sound into electrical currents that the brain can perceive and provide a kind of inner ear for the person to hear.

What if we program to make a sound in a wave that we can perceive our climate? Can we understand what the air conditioner said when we put this sound in our brain with an electrical current like the electrical currents in the brain with a similar implant attached to our body and again as a result of exercising for a long time? It's theoretically possible. My brother, I can hear what you said to me what the airline said. The important part of the work is not to hear what the air conditioner says, but conversely, an implanted implant delivers the "open" command to the air as our brain thinks and transmits the "act" command to our colum.

Maybe we are talking about a future that will not have to use our eyes, our mouths, our ears. Think about how a technology like this can change the world, no matter how you can change our lives, our habits. Then think about what we are doing. Paper prices soared due to the rise in dollar exchange rates, publishing houses raised, can we not read books anymore? I do not see you, because you do not read or read.

It was the late example of the prime example of the maturity of the Ottoman Empire, when he was describing his backwardness. How do we react to destructive technologies such as printing presses in this period? I have to feel that I can not make it without the smell of the book. Why good? Is not the purpose of reading the book "learning something"? As e-books can offer much richer materials, you know that I will not talk about it because it is much cheaper, because it has great convenience. I understand that publishers are against e-books. It's just like those who drop their manuscripts and lift them to the press because they are threatening their business. A luddist is surely against any destructive technology. But I do not understand the readers.

Traditionally, our father would have done so. Nostalgia romantism is wrapped up like a shackle in the 21st century. We often see this in the state and in the private sector as well. What I mean absolutely is not to be out of date, not to go on with the habits of history. I am still in trouble when we are dealing with printed money, a majority of government departments do not have a bank card / credit card. We began to meet more new services such as the new turkiye.gov.t travelers. Just what is going on in Turkey comes at a great pace looked as if going digital, but in the US it was over, in 1993 began the adventure of e-government. A mere two years ago, municipalities insisted that even municipalities would not, "We will not give our representations, e-government or anything like that." (Still no resistance)

Elin's son goes to Mars and I do not want to close it with a known ending as we are discussing here. Elin's son is going to Mars yes but we do not know if he is going through the private sector. Now we have the time to keep up with the change of the world, the bureaucracy can follow from behind. We have had the time to block traditional people from having a say in the private sector. When you think of the digitalizing world, if only your mind is coming up with Whatsapp and Instagram, if you are trying to explain digitalization with the statement "you can see video with the guy from Japan, I am globalizing now, I am globalizing now".

Additional Reading;

  • The Brain - David Eagleman - Domingo
  • Irrational But Predictable - Dan Ariely - Optimist
  • Augmented - Brett King - Mediacat
  • Blink - Malcolm Gladwell - Mediacat

How Do You Increase Your Exports Using Social Media Channels? Example Country: Mozambique

We are in a world where the world's population is 7.5 billion, internet users 4 billion and active social media users 3.2 billion. (2018, Global Digital Report We Are Social) Reaching customers in this world is easier and more difficult than before. In the past, there was a difficult and costly process to find a distributor to export products abroad, and there was a difficult and costly process to meet with the companies there and to grow the business. Now it is much easier to sell products abroad both in B2B and B2C. Clearly, the work has problems on logistics and language, but these are no longer too much problems. Very simple texts that can be used especially for social media ads can be translated from English to the relevant language with high quality. If you are planning a small volume operation you will save. Of course, working with an experienced translator is always better. On the logistics side, with the increase of fullfilment services worldwide, you can minimize your storage and shipping costs. Export is always showing Europe as a goal for a reason I can not understand. I'll explain the export via social media over a bit of an example to break it too. Our target country is Mozambique. One of the poorest countries in Africa, the annual income per capita is $ 1300. Looks desperate, doesn't it? No it is not. 10% of the population is twice as rich as the remaining population. Similarly, internet usage penetration in similar proportions has 9% and 2 million social media users. On the other hand, social media usage rate increased by 42% compared to last year. Over 50% growth is expected in the coming year. So we are talking about 2 million people who have the money to buy our products. In Mozambique, unlike us, Instagram or Twitter is almost never used, but almost everyone who has access to the Internet has a Facebook account and is using it very actively. On the other hand, Mozambique Fashion Week has been organized for the last 15 years. It is necessary to conduct a market research before trying to reach Mozambique through social media. One of the biggest mistakes made in social media ads is not targeting and segmenting correctly. Especially when you give this job to an amateur, he will select all Mozambique and publish it. First, we need to examine which brands we want to use in Mozambique. Which brands do Mozambique prefer? In Mozambique, you can also search for brands that have achieved the most profitability, as well as the pages that Mozambique likes on Facebook. BancABC (Bank), Toyota, Coca-Cola, Mazda and MozComputers, a technology store in Mozambique, the middle and upper segment of the most liked pages. So if we target those who like these pages we will reach the right audience. Maybe B2C exports may seem costly at first, but advertising costs are quite low. Because Facebook advertising order acts as a sort of live stock market. If there are a lot of ads for people you target, the cost of those people increases. In a country like Turkey than in Mozambique is 10 times cheaper than you can show ads. All you have to do is find someone who knows Portuguese. Again, the biggest mistake is the construction of social media advertising like TV, newspaper or magazine advertisements. An advertisement is prepared and published in printed and visual media. This rule is invalid in the digital world. You have to show 10 ads that are different from each other so that you can see which ad works better. On the other hand, you can divide the target audience into segments as much as you can, and you can better measure what kind of people or texts you like. So in a campaign for Mozambique, you need to show 10 mass X 10 segment x 10 advertisements. So you must prepare 1000 different ad images and text. This should be published in small budgets and you should close ads that do not work at the end of a week. By analyzing the closed ads, you are starting to understand what kind of visuals the audience likes and what kind of texts you like. After that, you will increase the budget in both well-run campaigns and prepare new ones to be tested. In this way, even in a market that you never know very small budgets by making trial and error can provide the maximum benefit. We even performing digital marketing in Turkey, with thousands of different ad / B tests are done. This will require much more in exports. On the other hand, you get accurate data on hundreds of thousands of people, more than the information you can get from your partner, your friends about what products people like and don't like. However, I want to make warnings at some points. First of all, social media marketing is not free. You have to spend an advertising budget. Of course, you can do much less with the Mozambique TVs. On the other hand, you definitely need a flawless website in Portuguese. Mozambican talk you through Whatsapp do not think you trust someone enough to buy a single piece of products from Turkey. The e-commerce site will definitely add confidence to you. On the other hand, the integration of Facebook Pixel and conversion codes on your website must be fully configured for the statistics I have mentioned. So far I've told you how to sell in Mozambique. What about branding? How can you turn into a brand in Mozambique, such as Toyota, known as the Dragon Energy Drink (South African Origin), Truworths (the South African Clothing Brand) that all Mozambians know? Certainly you feel like you're going to have to open a store, physically there. Truworths has 450 stores, but not in Mozambique. On the other hand, 200 of those who like the Facebook page is from Mozambique. 200 thousand in Turkey, but might be small for a Facebook page inside Mozambique is quite large, there Truworths has managed to become a brand. Mozambique in particular, not to open a different Facebook page, our current page with country-based targeting to share only the Mozambique can see the share can be targeted. First of all, it is necessary to investigate the culture of Mozambique and what kinds of social events and what days they celebrate. It is necessary to list which celebrities, which phenomena they follow, what kind of sports they do and what they follow. It will be a banal example, but if you want to target Muslims in India, you will have a bit of a headache if you celebrate the Eid al-Adha. In order to avoid such minor crises and to win the hearts of the Mozambique, it will be necessary to prepare content suitable for their culture. You can take the first steps to become a brand from themselves, especially by targeting our days like the 15th of July or 30th of August. Of course, it is not only possible to be a lı brand siniz on social media, but you can also make sure that you take serious steps to increase your awareness, especially on the wealthy sector. You can adapt this model to any country in the world. The only thing you need to pay attention to is scrutinize the country's digital assets. It is necessary to investigate the situations such as Iran and China, or the strengthening of alternative networks in the former Soviet countries. On the B2B side of the business, it is not possible to reach every country via LinkedIn. Again, with the support of alternative channels such as digital PR, you will start to receive requests from B2B after you become a demanded brand in B2C via social media. B2B is the way to go through B2C should not forget the word. Sources for statistics: CIA World Factbook, We Are Social Digital Report

How Your Brand Is to Connect with the Emotional Link

It has been written and drawn for years on being a brand. "Human" non-rational The fact that brands are born as a being exists to make our life easier. If you think, you will get detergent from the market, there are 10 different products in front of you, no brands at all. You read and compare the ingredients in the individual ... In the end, people are starting to build loyalty and emotional bonds with the brands they buy.

These concepts are quite effective at times when priority is not entirely money. Of course, during a famine, when I go to markete and eat bread without UNO, I will not say that my children will stay without bread. Sometimes it is difficult to understand the concepts of loyalty and emotional bond, especially the X-axis. Because they were in the hands of the famine Baby Boomers. Because it is more important for the X and BB belts to offer a product on the price / benefit axis. But we are in a period of great abundance throughout the world we are in, people who grow up with the famine period sometimes can not adapt to the new turning thoughts. 

Everyone has similar stories, my father was eating at a restaurant one day when he was 6 or 7 years old in Gaziantep. He took a sip of tastant buttermilk and ate a sip of food. The scooped one with a scooped head, one with one, the one with it, the less spontaneous. Of course there is yogurt in the amount of the thing we call ayran. When I offered a glass of buttermilk to my dad at home, he said something similar to what his grandfather had told him. Because we do not put water in the bowl, yogurdu mixer and drink. This is the difference between the two generations that come after each other. My daughter and my son on my alpha line will most likely be even more different. "Well done, you drink 3 glasses of buttermilk, you're a burned child." The children of Y who grow up in abundance and grow up in time of abundance Branding will be much stronger on the alpha axis.

Even those who oppose the concept of brand loyalty say that "very few people are brand-loyal", there is something they actually forget. There is no big difference between Apple's technology and its competitors, which currently have the highest profitability in the smartphone market. So you can get the biggest company in the world with "very few people" that they mean. 

no emotional ties and brand loyalty I understand he's Markac are translated from a foreign language, read in books that explore global brands if they feel like two days branding has occurred and they burst when they tried to practice in Turkey. There are guilty concepts. The same is true for the concept of "positioning". 

The last sentence on the top tweet is really important. What does "add value" mean? Marka already has a brand of every product. An old customer said, "Yes, I have a company that is interested in branding, patenting," when I ask, "Do you have a brand counselor?" The issue is not to create a brand, but a value of the brand. This happens with the brand loyalty and the emotional bond established by the consumer. Or you can not create a "value" with promissory viral advertisements that are slapping the consumer. 

The process of emotional bonding is divided into two. This is where many of your marketers explode. Internal branding and external branding. The product itself is important in internal branding. Of course, a brand loyalty will not occur unless the person who purchases the product is dissatisfied with the product. Think about the fact that the Rolex timepiece you have received has not returned, that the authorities are not helping, etc. We did not say rational decision, and we did not say idiot. The minimum satisfaction of the consumer from the product is the first condition. 

External branding starts with employees. I have to remember Harley-Davidson's words from Lara Lee; "We do not think long" what the consumer wants ". The consumers are already us. " Real insight can be achieved when empathy you make with your consumer is done not only by the rational arguments of the consumer but also by considering the messages that should be received in the subconscious. Pantene's name change is a good example to understand the consumer. When the shampoos produced according to dry, oily and normal hair changed the types of hair into bulky, curly and flat hair, the consumer's confusion had gone away, and he had come to the position of telling him better.

When the goal is commitment increase target awareness, increase love Must be. That's why the good of the commercial is bad. If you go out and play Hitler in a shampoo commercial, talk a lot, you are never loved. (Biomen went off, it is not sold anywhere.)

The goal is not awareness, but character and charisma. Do not say no to any brand character, charisma. Here you go, charisma, character: 

There is a charisma there if a car's engine sound is watched at 1.6M. You can not make a value by saying that your brand is just good, cheap or something. We must have a story of your mark. 

Recall the advertisement of the Emperor Anka in the last 2018 presidential election. There is a story in the middle, a brand loyalty.

It's all important, your market needs to trigger. Harley-Davidson's engine sound, Kellogs' voice, iPod's white headphones, milk and Oreo's love, celebrated May 4th as Star Wars Day (May the 4th Be With You) leaving Coca-Cola in color. 

If you do not have an emotional connection with your consumer, maybe X belt will keep you alive for a while. But I do not think the Y, Z, and Alpha generations will be so compassionate. Loyalty and emotional ties are the only concept that can make you the leader of your market. If otherwise, maybe it does not attract the strongest distribution network with Coca-Cola turquoise water market in Turkey, Nestle, such as still would not buy Erikli found loyal consumers to enter a strong brand on the market in the distribution. The job lies not only in increasing availability, but in being preferred. Of course, the difficulty of the job is that there is no clear data about the Alpha band, but it is getting harder to make the Z band faithful every day. Because every day a new brand is emerging, competition is increasing, again more ads are being advertised every minute and blindness is starting to occur. At this point the sadakin way is passing through emotional connection. 

Recommended book about the subject: 
Daniel Kahneman - Fast and Slow Thinking - Varlik Publications
Nir Eyal - Kancaya Takınınca - Elma Publishing House
Gary Vaynerchuk - Thank You Economy - Mediacat
Donald Miler - Building a StoryBrand: Clarify Your Message So Customers Will Listen - HarperCollins Leadership